Working with DSY Media, 3Fox International has produced a promotional video for the West London Alliance (WLA), a body comprising the London boroughs of Barnet, Brent, Ealing, Harrow, Hillingdon and Hounslow.
WLA comissioned the project two weeks before an event for the launch of the organisation's "Vision for Growth", to portray the west of London as a dynamic and fast-growing region and to demonstrate how the WLA is helping to create a "growth consensus" and implement a number of employment and economic initiatives.
3Fox comissioned film partner DSY to produce the video. While DSY developed creative ideas and a production schedule, and adjusted its work programme to film at very short notice at a number of locations across west London, 3Fox used its contact network to help pull together a list of people and companies to be featured.
"We wanted a film to show at a special event to mark the launch of our Vision for Growth strategy," said West London Alliance director Dan Gascoyne. "We wanted to illustrate the work we’re doing to create a collaborative, coherent growth strategy for West London. It had to show how closely our public and private sector partners are working together, it had to be produced in 10 days and to a tight budget.
"3Fox did a great job in pulling the project together, especially at such short notice, and their contacts were very helpful in getting the right balance of participants. The video does just what we wanted and is a very flexible piece of marketing for us. They and their partners are a pleasure to work with."
3Fox managing director Toby Fox added: "We selected DSY Media for this project and they were a dream to work with – very flexible, creative and professional. Video is an increasingly popular promotional tool in regeneration and development and we’re looking forward to working on more projects of this kind."
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